Requirements case study Requirements case study 2 Usability testing case study Design case study Process Integration case study

Establish business goals

These were agreed on with the client:

• Increase overall number of sign-ups.
• Increase the proportion of sign-ups that are for high-value combination packages.
• Increase the number of conversions from visitor to sign-up.

Design from scratch

In collaboration with full-build partners, Amberlight analysts carried out basic task analysis and requirements definition with real users. A task analysis examines the nature of the tasks that people will use your service for in abstraction from any technological implementation. A requirements definition is a statement of the things that actual and potential users of a product want from it. Alongside technical and commercial scoping, these methods were used to deliver a site specification that was built and launched.

In each round, we recruited representative users, and observed them attempting to complete key tasks on the site. Analysis of users' behaviour was used to inform optimised information architectures and wireframes of page designs, based on user requirements, likely persuasive devices and possible barriers to task completion.

Amberlight produced and delivered these as specifications for build. This approach was used to ensure that the design was constantly focused on both users' expressed needs and their unspoken requirements, alongside commercial or technical constraints.

Evaluate results

The redesigned site ensures that users can find the information they are looking for. The system empowers users to create their own subscription package in a highly flexible manner. The performance of the redesign was measured as:

• A 45% increase in the overall number of sign-ups.
• A 27% increase in the proportion of sign-ups that are high value combination package customers.

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