Adding
Value with Eyetracking
|
Adding
Value with Eyetracking
|
1 day workshop.
Monday 12th June 2006
UPA 2006. Broomfield, Colorado, USA
www.upassoc.org/conferences_and_events/upa_conference/2006/
Eyetracking is now an almost standard offering from commercial HCI analysts. However, what are the best ways to exploit the strengths and minimise the weaknesses of this technique? This workshop aims to define best practice by sharing ideas and experiences in using eyetracking for evaluation and design of digital interfaces
Adding Value with Eyetracking
Workshop Facilitators
Natalie Webb
Amberlight Partners Ltd, 58 Bloomsbury St. London WC1B 3QT, UK.
Natalie@amber-light.co.uk
Tony Renshaw
Leeds Metropolitan University, School of Computing, Beckett Park, Leeds, LSQ
3QS, UK.
T.Renshaw@leedsmet.ac.uk
Applicant position papers for
workshop
The facilitators aim to select participants (practitioners and academics) who
have experience in using eyetracking or, if little experience, have developed
a position or view on the use of eyetracking for commercial reasons. The workshop
is not a tutorial and attendees need to be able to actively participate in the
discussions
The position papers submitted need to address the following questions:
Please provide your position paper in a Word or RTF document of no more than 2 pages and send to the workshop facilitators emails listed above.
The final deadline for position papers is the 2nd June. We will however endeavor to review and provide feedback on workshop position papers no later than 2 weeks after they are submitted to us (or the 9th June whichever is earliest). If you need to get feedback in a shorter time-frame than this, please let us know.
Our backgrounds in eye tracking
for design and evaluation
Tony gained his PhD in Human Computer Interaction at Leeds Metropolitan University.
His research topic was entitled 'Designing for Visual Influence' and featured
the use of eye tracking to explore the nature of eye movements over various
visual display designs. Tony is now part of a team, headed by Professor Janet
Finlay, set up within the university which offers usability evaluations of web
sites and software applications to a variety of customers both large and small.
Natalie is a HCI consultant in London.
She has experience with requirements gathering, design and evaluation across
several platforms such as web, mobile phone and software for both small and
large clients. She has experience in several eyetracking projects for commercial
clients within the web domain
Both Tony and Natalie have conducted a workshop on eyetracking at British HCI 2005 and will be facilitating a workshop at CHI 2006.
Our current work and interest
in the field
Eyetracking has been around for a number of years and its popularity has steadily
grown as a commercially available service for User Centered Design (UCD). However,
questions remain how best to maximise the use of this technique both in terms
of exploiting its power and being aware of its limitations.
Natalie is specifically interested in using eyetracking within a commercial arena. Questions that interest her are how to frame the right questions and do the right research for clients. She is also interested in issues of good study design and doing manageable data analysis within commercial timeframes
Tony is particularly interested in exploring the use of eye tracking data and eye movement metrics as a means of providing quantitative measures of user satisfaction; an element of usability hitherto measured qualitatively. His research indicates there may be a relationship between peoples' feelings of satisfaction and certain eye movement characteristics. Tony is also interested in the practical application of eye tracking in evaluations conducted as part of the UCD process in practice.
Critical issues
There are a number of commercial issues ranging from scientific to practical
that we would like to address within the workshop:
Further reading and references